Lead generation is the process of finding and cultivating potential customers for a business. It involves attracting and capturing the contact information of individuals who have shown interest in a product or service.

Email marketing is a form of digital marketing that uses email to promote and sell products or services. By combining lead generation and email marketing, businesses can target their marketing efforts to a specific audience, effectively nurture leads, and convert them into paying customers.

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Web scraping, web harvesting, or web data extraction is data scraping used for extracting data from websites.

A sponsored offer is a paid advertisement that appears in relevant search results. Since they have greater visibility over time, sponsored offers help to get more suitable candidates than free ads.