Frequently asked questions. (FAQ)
1. What exactly do you do? Are you a marketing agency, a consultant, or a real estate developer?
I am a strategist who operates at the intersection of all three. While I provide services traditionally offered by agencies and consultants, my core value is in managing the full lifecycle of a high-value hospitality project. I partner with you from the initial investment analysis and concept development all the way through to brand creation, digital launch, and attracting your first customers. Think of me as a strategic partner who turns your vision for a niche hospitality experience into a profitable reality.
2. Who is your ideal client?
My ideal clients are visionaries—entrepreneurs and investors who want to create something unique in the travel and hospitality space. This could be:
An investor who has purchased a property and wants to turn it into a boutique hotel or a unique vacation rental.
An entrepreneur with a concept for a niche tour company or an experiential event brand who needs a strategic plan for launch and growth.
An existing hospitality business that wants to pivot and attract a more premium, international clientele.
3. Your background is diverse, spanning Italy, Japan, and the UK. Where are you based and can you work on projects globally?
I am currently based in Tokyo, Japan, which gives me a unique perspective on both Asian and European markets. My diverse background is my greatest strength. It allows me to understand the nuances of cross-cultural branding and market entry. While my core expertise lies in the Italian, Japanese, and UK markets, I work with clients globally, offering remote strategic consultation and project management.
4. What are your primary services?
I focus on three core service areas designed to provide end-to-end value:
Niche Hospitality Project Consultation: A top-level strategic partnership to guide your project from concept and financial viability to brand identity and launch.
Digital Presence Launchpad: A complete package to build your brand's authoritative online home, including website development, content strategy, and initial marketing campaigns.
Cross-Cultural Market Entry: A specialized service to help your brand effectively enter and attract customers from new international markets.
5. I just need a website or some help with my social media. Do you offer smaller, à la carte services?
My most impactful work comes from a holistic, strategic approach. For that reason, I primarily focus on comprehensive projects. However, I understand that every project has unique needs. Please feel free to reach out with your specific requirements, and if I believe I can provide significant value, I am open to discussing a custom engagement.
6. Why should I choose you over a larger, traditional agency?
If you hire a traditional agency, you will likely work with separate teams for market research, branding, web development, and marketing. When you work with me, you work directly with a founder who has personally built, managed, and marketed successful hospitality businesses from the ground up. You get a single, unified strategy where the financial goals are perfectly aligned with the creative vision and the marketing execution. It's a faster, more integrated, and more personal approach.
7. What is the first step to working together?
The first step is a simple conversation. Use the contact form on my website to send me a brief message about your project or idea. I will get back to you to schedule a complimentary initial consultation where we can discuss your vision and see if we are a good fit to work together.
8. How does your background in Film Practice influence your work?
My film studies are central to my approach. Film is the art of telling a compelling story, building a world, and guiding an audience's emotions—exactly what a powerful brand must do. I use principles of narrative, visual composition, and art direction to ensure your brand doesn't just sell a service, but tells a story that captivates and converts.